SEO with Lions Edge Media
Search Engine Optimization (SEO) is the process of getting organic or “free” traffic to your website through search engines such as Google, Bing, and Yahoo. It is the most effective marketing strategy and offers business owners the highest ROI.
On average, about 80% of a website traffic is generated through online searches, this can be critical in driving revenue for your business. There have also been studies that show less than 10% of people who do online searches look beyond the first page of Google results, and those that do almost never look beyond the 3rd page, so ranking higher in searches is critical to business success and why SEO is a worthwhile investment.
The SEO landscape is always changing, and companies such as Google are always updating and evolving their algorithms. To keep website traffic and potential customers coming to your site you must keep adapting to these changes or your competitors will leave you in the dust. We will provide the tools to getting you ranked higher in search engine searches and to keep targeted traffic and potential customers flowing to your site.
Here are a few things you need to know about SEO:
You cannot buy SEO.
There is no way for a company to just buy SEO efficiency and high search engine rankings, the internet doesn’t work like that, strategies need to be in place to achieve SEO.
SEO isn’t a sprint, it’s a marathon.
SEO takes time, and constant tweaking to achieve. Content must be specific and efficient. For these reasons companies generally won’t see results right away even though SEO is taking place. Think of it like a seed, it takes time to grow into a plant, you must water it, you must nurture it.
SEO is best suited for companies that want a long-term marketing plan.
There are ways to buy traffic to your business, however they’re costly and once the money runs out so does the traffic. SEO brings in pure traffic, is cost effective, brings you higher return, and is a long-term investment.